Website and Marketing Privacy Policy

Last updated: 1st January 2022


Visible aims to be open about what data we collect from our web site and what we do with it. The UK GDPR sets out comprehensive requirements for handling personal data. This includes a number of things we must tell you of when we collect data from you. We have provided all the information you need as simply and clearly as possible through this Privacy Policy using a question-and-answer format.

What data will be collected about me?

If you are just browsing the web site then no data about you will be stored. If you choose to sign up for our newsletter or early access then only the data we ask you to enter will be stored e.g. we won't augment this with information about other pages you have browsed on the web site.

In common with most other websites we use website analytics software which collects data about how people use our website. However, this is anonymised and cannot be traced back to you. We use this to help make sure our web servers are working well and to see which parts of our websites are most/least popular so that we can improve the overall user experience.

What will my data be used for?

We collect your data solely to provide the service or information you have requested i.e. to send you product updates. We don't use your data for any kind of profiling or subsequent marketing. Because we only use your data to provide services you have actively requested and therefore given consent to, the processing of your personal data falls under article 6.1.a of UK GDPR.

Your data may be added to Visible's archive as part of Visible's public interest remit. In this case the processing is necessary for the performance of a task carried out in the public interest as mentioned in article 6.1.e of UK GDPR.

Who is responsible for my data?

Any data collected about you on any of the Visible web sites will be kept under Visible's control. Visible can be contacted using the following details:

Postal: The Data Controller, Visible Health Inc, 18 Perth Rd, Finsbury Park, London N4 3HB, UK.

How long will you keep my data for?

If you sign up to the Visible newsletter we will keep your details for as long as you remain a subscriber. If you unsubscribe then we will delete your details after 2 weeks.

What if I change my mind?

You can withdraw your consent to us storing and using your data at any time. In the case of your newsletter subscription you can simply use the "unsubscribe" link contained in every newsletter email. If you contact us from an email account which isn’t the one we have on file for you then we will need to validate your identity and may request additional details (such as a phone number) to do this before actioning your request.

Where will my data be stored?

If you sign up to our mailing list then your email address and any associated contact preferences will be stored by our service provider:

We use the service provider TYPEFORM S.L., Carrer Bac de Roda 163, 08018 Barcelona, Spain (hereinafter: Typeform) to create web forms on our website for certain requests.

Typeform processes the data on our behalf on the basis of a data processing agreement. This ensures that Typeform only processes data in accordance with applicable data protection law.

You can find more information about Typeform’s privacy policy here.

We may choose to use other service providers in the future, if we do they will be bound by the same strict rules which guarantee that the same safeguards are in place, and your rights remain the same. If we change our service providers then we will update the details on this page so you can always return to this page to see where your data is being stored.

Who will have access to my data?

Staff within Visible whose duties require it will have access to the data collected through our website.

We use a web agency to develop our web sites. This agency has access to the servers which hold the data in order to be able to maintain them - this also gives them access to the data. Our contracts with this agency ensures that they treat all of our users' data in strictest confidence.

Some technical tasks, such as configuring and securing our servers, require specialist expertise. We use specialist UK-based contractors to provide these services.These contractors are carefully vetted. All contractors must sign non-disclosure agreements which include a requirement that they keep all Visible's data confidential.

Will you give my data to anyone else?

Apart from if we should be required to do so by law (e.g. a court order, or legal request from a law enforcement agency), we will not give or sell your data to anyone else.

If you have signed up to our email newsletter then your details will be passed to our third party email campaign provider (see "Where will my data be stored?" above) however, your data remains under Visible's strict control. The service provider is bound by a tight contract which prevents them from using or passing on the data for anything other than providing the service to Visible.

What rights does GDPR give me?

Here is a summary of the main provisions of the UK GDPR which are relevant to the type of data we hold about you:
Access: You have the right to view the data we hold about you and to receive copies of this data in digital format.
Accuracy / Rectification: If any of the data we hold about you is incorrect or incomplete then you can provide the correct or complete data and we must update the data we hold.
Erasure: You can request that we erase all the data we hold about you, but this is only available in some situations.
Restriction of processing: In some cases you can ask us to retain your data but not do anything with it.

How do I exercise my GDPR rights?

If you want to exercise any of your rights in relation to data Visible holds about you then please email: or write to the Data Controller at the address given above (see "Who is responsible for my data?")

Please provide details in your email/letter of what actions you would like us to take. Depending on the nature of the request and whether or not your request comes from the email address we have on file for you, we may need to verify your identity so that we don't give out information to the wrong person, or delete the wrong person’s information. In most cases it helps if you are able to provide a contact phone number so that we can validate your identify and discuss the request with you.

What if I have a complaint?

If you are concerned about how we manage your data, or how we have handled a request to exercise your rights, then please get in touch with us to discuss it. To do this please send an email detailing your concerns to

If you are not satisfied with the response you can take your concern to the Information Commissioner's Office. For details of how to do this please refer to the ICO web site: